How Do I Send Out a Newsletter?

Creating a newsletter is a great way to connect with your customers and remind them about your store so that they keep coming back. It's also a great way to let people know about any promotions you might have going on. MiiDuu paid accounts make sending newsletters easy! When your customers register an account with your store, MiiDuu automatically saves their e-mail address. When you select the "Marketing" tab and click on "Newsletter" you will first be asked who you would like to send the newletter to. You can select "All Customers", "All Newsletter Subscribers" or leave it blank. If you leave it blank, you can then create your own list by either searching for customers and adding them individually, or sending the newsletter only to customers who have purchased certain products in the past. If you would like to select your own customers, just search for their names and then select the ones you would like to add to the list and click the arrow to move them into the right hand box. If sending to customers who have purchased a certain product, select the category the product is in and then move the product into the right box.

Once you've created your customer list, all you have to do is think of a subject like for your newsletter (for example: Weekly Newsletter October 3rd-9th or All T-Shirts on Sale Now at T-Shirts and More!) and then write your message. You can style the message however you want using the tools provided above the text box, or you can click on "Source" and insert an HTML document to send out. Then just scroll back to the top of the page and click send! Your e-mail is automatically sent out to your previously e-mail list!

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How Do I Set Up My Store in Facebook?

Once you login to your MiiDuu store administration, you're only 5 clicks away from allowing your customers to shop your store directly from Facebook! Get started now and have your store in your Facebook page in just a minute or two!

Click 1: Under the Facebook Shop tab, click "Install"

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Click 2: Click on "Connect with Facebook" (if you are not currently logged into Facebook, it will ask you to do so at this point)

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Click 3: Click on the Facebook Page you would like to link your store to

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Click 4:Click on the "Add Tab Now" button

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Click 5: Click "Add Shop Builder"

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That's it! Your Facebook shop is now open for business! You can find it by clicking on the double arrows after your tabs labled as "Shop".

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Once you're all done, your Facebook shop will look something like this:

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Some Facebook Shop Tips and Reminders:

* Facebook does not allow us to insert your shop into your personal profile, so you'll need a Facebook Business (or Community) page. If you do not have one yet, just sign up for one here: http://www.facebook.com/pages/manage/#!/pages/create.php

*We suggest you place your Shop tab within the first three positions so that it's easier for your customers to find. To do this, just click and drag it to where you want it.

*Once you have inserted your shop into your Facebook page, you can set it up so that users are automatically directed to your Shop tab. Click "Edit Page" under your profile picture and then click Edit for you Wall Settings. Where it says "Default Landing Tab for Everyone Else" select "Shop".

Now that your Facebook store is all set up, don't forget to check out our other post on how to promote your Facebook store!

5 Ways to Promote Your MiiDuu Store Online

Once you have your store set up and ready to sell, you're going to need customers! Here are 5 great ways to get started!

1. Social Media (Don't forget to set up your store in Facebook!)

Social media is a great way to expand your customer base! Hundreds of millions of people access a relatively small group of social media sites every day. Obviously, the more you are active with the more exposure you will get, however, you can get a lot of exposure from just a couple!

The most popular social media, by far, is Facebook. With over 250,000,000 unique users on any given day it is a great place to get started in social media. First, you'll need to set up a Facebook page; this is a great tutorial for those new to Facebook pages. Next we suggest you add your MiiDuu store to it! It's easy and just takes a few clicks. To learn more about the MiiDuu shop builder check out their Facebook page.

The next biggest social media giant is Twitter. Twitter is a great way to interact with your followers in real time! Remember this is SOCIAL media! Make sure to communicate with your followers in a genuine way, not just a bunch of Tweets advertising your store. Of course, a few of these are ok too, just don't forget to make your Tweets interesting!

Some other social media sites worth a mention are StumbleUpon, Squidoo, Digg, Reddit, and Delicious.

2. Maintain a Blog

One of the most important things you can do for your site is maintain a blog! Blogs are great for SEO because they are full of fresh and interesting content and keywords. They're also great for keeping your customers engaged with your store and attracting new customers! Blogs are much more likely to get linked to or get traffic from social media sites like StumbleUpon or Digg than your actual store. As with your social media accounts, you'll want to focus mostly on creating interesting content that people want to read. You can also blog about any and all news related to your store or new products you've added.

Not a writer? Don't worry, if your content is good and solid your flare doesn't matter that much (especially when it comes to SEO)! You might also consider getting creative and starting an audio or video podcast! Videos rank high in search results, and go viral (get tons of hits from people all over the internet) all the time, so this could be a great way to get your store out there! A great site for podcast hosting is Podbean, which also allows you to easily list your podcasts in iTunes and integrates with YouTube, as well as lets you maintain a text blog.

3. Submit Articles to Article Directories

Another great resource for promoting your site is submitting relevant articles to article directories. Many of these directories will also link back to your site, which will help boost your SEO. Your article will be categorized according to topic, so your readers are much more likely to be in your target audience. Any article mentioning your site will help, but those that allow you to embed links into the article (especially dofollow links), will be much more likely to drive traffic to your site. It will also help you when looking at your site's analytics. Before submitting any articles make sure to read the fine print regarding rules for publishing. You don't want to have your article rejected because you forgot to read the rules! Also, remember you are writing articles, not direct advertisements for your store. Make them as interesting as possible to attract the most readers! Here's a good post about the benefits of article writing, as well as a list of dofollow article directories sorted by page rank!

4. Post on Forums or in the Comment Section of Blogs, Articles, Etc.

Forums and comment sections are another great way to find people in your target demographic. They can also be a lot more fun and engaging for you! While some forums allow you to directly advertise for your site, most discourage that. So just find a relevant forum or article where you can casually and naturally mention your store. After a certain number of posts, a lot of forums will allow you to put a link in your signature. Make sure to take advantage of this! Not only does it help gain exposure for your store from other members, but it also builds links! A lot of forums also show up high in search results and can drive traffic to your site that ways well. Again, like with submitting articles, you'll want to make sure you read all of the rules so that you don't spend time posting just to get banned from the site! There are TONS of forums out there. You can search for them with a search like "[relevant topic] forums" or sift through this list of 600 dofollow forums sorted by page rank!

5. Paid Advertising

Of course, there is always good old fashioned advertising. There are many options for this on the internet, and a many of them are quite cheap. There are pay-per-click options such as Google's AdWords or Facebook ads (which can take people to your site or Facebook page). You can also find relevant sites to your product niche and request to put up banner ads on their page. You can also pay some more popular bloggers to write about your site. Whichever way you go, paid advertising is a good way to get more targeted traffic to your site.

Can My Store Be Multi-Lingual?

Yes! Just follow these steps and your store will be multi-lingual in no time!

Step 1) From your Dashboard click on the Account link in the top right hand corner.
Step 2) On your account page, click the "Create a new store" button in the top right hand corner.
Step 3) Create a new store in the second language you would like your store to be in. To change the language of a store, simply go to System -> Settings -> Local and select the language you would like to use. This will be a totally new store, so you can customize which products you'd like to sell, product descriptions, the default currency, etc.
Step 4) Next to where you can select the language (Stystem -> Settings -> Local) you will see a "Use Multi-Lingual" link. Click on that, and then click the "Use Multi-Lingual" button at the bottom of the window that pops up. Make sure to save these settings!
Step 5) There will now be a language option on your store front next to the currency option. When your customer chooses the language they'd like to use, they will be taken to the corresponding site.

Note: This feature is only available to Professional stores and above. If you are currently using a Basic or Advanced account, you will need to upgrade to access this feature. Here's a full list of the benefits of upgrading.

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How Do I Set Up Coupons?

From your dashboard, navigate to Marketing -> Coupons, then click the "Add" button. You will then fill out the name, description of the coupon, and the coupon code you would to like to use. For example, if the coupon is for your Twitter followers, the coupon code could be "twitter". This is the code you will give to customers and what they will enter to get the coupon discount. You can fill out the rest of the form to configure the coupon to your liking. You can choose if it is a percentage or fixed amount discount (for example, $10 or 10% off), if a total amount needs to be purchased before the coupon will work (for example, $10 off a purchase of $50 or more), which products the coupon applies for, the dates the coupon is valid, and how many times the coupon can be used (both by individual customers and total uses by all customers). Then just click save and send the coupon code to the desired customers!

Gift Card How To

Gift Card is a great way to promote your store as a site for gifts and can help increase traffic as customers have more options when buying from your store.  This feature is only available to professional and up level store.

To send out Gift Cards follow these easy-to-do steps:

From your dashboard, navigate to Marketing -> Gift Card

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then click the "Add" button. You will then fill out the code you want to assing for the gift card, the name of your store, your e-mail, the recpient's name, the recpient's e-mail, any message you would like to send to them, and the amount of the gift card.

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Besides sending gift card yourself, you may want customers to buy gift card from your store,  just follow these steps:

Navigate to Design -> Navigation, under the Top or Footer Navigation Bar headline click the "Add" button. Under name of link write gift card or whatever name you choose, and then from the "Link To" option select, "System" and then "Gift Card" and click "Add".

Customers should now be able to purchase Gift Cards directly from your store.

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Once order status of the gift card has been changed into finished, a gift card will be generated automatically. At the same time, the recpient will receive an email containing gift card voucher. Then the recpient will be able to use this gift card at your store during checkout process.

How to setup Affiliate Program

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. It can make your store known to the public and brings you more sales. Professional users and above can enjoy this feature.

If you want to add "Affiliate" in your store front, please navigate to Design and select Navigation. You may choose add it to top navigation bar or foot navigation bar. Type into the name and link it to System. Customers can join in your affiliate program from the link here.

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You can set and manage your affiliate program in your administration page.

Marketing-> Affiliates-> Settings: You can configure basic settings here.

Marketing-> Affiliates-> Members: All members participating in your affiliate program are listed here. You can approve or disapprove affiliate sales each member brings and record their reward.

Marketing-> Affiliates-> Reports: All affiliate sales are listed here.

How to verify your site on Google Webmaster

Step 1) Login to Google Webmaster with your Google account.

Step 2) Click "add a site to get start" to fill in your own domain.

Step 3) Go to "alternate methods" , choose "add a meta tag to your site's home page" and Google will give you a meta name and content.

Step 4) Now it's time to add meta tag to your miiduu store. There are two ways to reach this goal:

Step 4a) Visit Miiduu App Store to install the app "custom meta tag".

Then configure this app through miiduu admin menu: App Store → Installed App. Fill in the meta name and content you got from Google. See screenshot below.

Step 4b) Alternatively, go to menu: Design → Template & CSS Edit to add meta tag into your template file (<template_name>/common/header.tpl)

Step 5) Finally, go back to your Google Webmaster account and click "verify" to finish the process!

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How to share my products to Facebook, Twitter and other social networks

First, make sure the option:Allow Product Sharing is set to Yes under menu: system->settings->option. Then the sharing button will be shown on your product page, to allow anyone (including you) to share it to Facebook, Twitter, and even the hottest Pinterest.

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Besides, to share other pages (ex: category page) to social, go to menu: design->layout, select the page you want, and put widget: share to sidebar.

What is One Page Checkout

Just like the supermarket, online shoppers are looking for the shortest line. But unlike the supermarket, customers can leave your store with a click of the mouse, making the checkout process critical to your success. Thus, one page checkout dramatically reduce cart abandonment and increase sales.